We started with strategic market research to understand how Lumea could stand out in a saturated skincare space. From there, we developed a sleek, minimal identity system that spoke to the brand’s scientific roots and modern aesthetics. Every detail, from the refined logo and calming color palette to the typography and packaging, was carefully curated to communicate trust and sophistication.

The website was designed to deliver a seamless shopping experience with intuitive navigation, clear product education, and strong visual storytelling. Post-launch, Lumea saw increased engagement, improved conversion rates, and stronger brand recognition. This project showcases how strategy-led design can build trust and elevate perception in the wellness and skincare industry.