We began with research into industry trends and competitive positioning to ensure Ace Group’s identity stood apart while staying grounded in architectural integrity. The visual system was built around clean typography, a monochrome palette, and grid-based layouts, evoking clarity, strength, and discipline.

Every element, from logo to brand collateral, was designed to reflect the group’s design-forward approach and technical expertise. The result is a refined, contemporary brand that mirrors the precision and innovation Ace Group brings to every project. The new identity has elevated their perception across clients, partners, and the broader design community.