We began with an in-depth market analysis, identifying what set KS apart in the highly competitive beauty industry. Our goal was to position KS as a modern, standout brand that balances elegance with approachability. Working closely with the client, we developed a unique brand identity that resonated with both new and returning clients, centered around a clean, contemporary aesthetic and a refined, feminine color palette.

From logo design to typography and brand messaging, every element was carefully curated to reflect KS’s commitment to quality, beauty, and self-care. The website was designed with a user-friendly interface, making it easy for clients to explore services, book appointments, and engage with the brand across devices.

Following the launch, KS saw a notable rise in online engagement and appointment bookings. The refreshed identity boosted visibility on social platforms and helped build stronger client loyalty. This project underscores the impact of intentional branding and thoughtful user experience design in the beauty space.